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What is graphic design?

In general terms, graphic design is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. Today's graphic designers often use desktop publishing software and techniques to achieve their goals.

Why do I need a graphic designer?

If your goal is to simply create and print your own material from your desktop printer for personal use such as greeting cards, flyers, or craft projects using desktop publishing software then chances are you will not need a graphic designer. 

What a graphic designer will bring to your process is an in-depth knowledge of graphic design and the elements and principles of graphic design, as well as the software skills required to use desktop publishing and image programs. A graphic designer will also be conversant in the process of preparing files for use by others - be they printers or online Web hosting providers, ensuring the trouble-free output of your finished communication piece.

What does the graphic designer actually do?

A designer is a communicator of your idea, your product and your solution to the world.

With training or experience as a visual communicator and problem solver, a designer will combine your content with elemenets color, typography, line, space, shape and balance to create a finished communications piece for your business or organization. He/she will work with you to explore different options or design directions to solve your particular communications challenge.

A designer will also prepare the 'mechanical requirements' of your finished piece and prepare it to the specifications of a printer, magazine, Web host, television studio or any other output medium, to ensure trouble-free output of a final finished product (such as a printed flyer or a Web site).

Why should I choose Underwraps over some other firm to do my design work?

At Underwraps Advertising we realize you have many options when choosing a graphic design provider and thank you for the opportunity to present our solutions to you.

Why should you choose us over the competition?

Experience: With over twenty five years of design experience, we bring a broad base of experience and knowledge to your design project. We are passionate about the design business and about helping organizations and businesses succeed and gain a competitive advantage.

Flexibility: Examine our portfolio and you will see the breadth of work we have completed over the years. Chances are we have experience creating almost any type of project or design you require. If we don't have experience with a particular design area, we work with a network of design associates who can lend their expertise to your project, ensuring trouble-free production of any item you can imagine.

Creativity: Creativity is a very subjective topic. Examine our portfolio and you will see how we solved our past client's design problems. We hope this is an indicator of our creative abilities. 

Feel free to contact us to discuss potential design solutions to your communication challenges.

Risk free: We offer FREE, no obligation design quotation and initial consultation. It never hurts to talk to someone to help clarify your design requirement. 

Technology: We use the latest Windows and Macintosh software packages, compatible with any software you or your output company may require.

What is a logo / wordmark?

A logo is a combination of characters, images and/or graphics creating a single design used to identify an individual, business, company, organization, team or school. The logo is typiclly a visual image used as a company trade mark or instead of the company name. When consisting solely of stylized textual elements, such symbols are referred to as logotypes or wordmarks.

Will we own the rights to a logo that you design for us?

Once we have completed the design process, and you have paid in full for your final logo design, the copyrights of that final individual logo are then transferred to you and you own them. We own the rights to any creative concepts not chosen. ***Some conditions apply please 

How can I protect my business name?

Generally, businesses, including corporations, protect their trade names by registering their trade name as a service mark or trademark if the trade name also functions as a service mark or trademark. Depending on your country/state of origin, different laws govern the protection of your business name. Because of the legal complexities involved, we recommend that businesses obtain private counsel to get advice on how to protect a trade name.

Can my logo be integrated into other projects (Web, printing, etc.)?

You will receive many different files of your finished logo design, in a variety of colors, sizes and file formats, which can be used in everything from print projects to Web sites. If you prefer or require a different type of file format, just let us know and we will be happy to supply it.

How much do you charge?

It is a natural concern of every client to know their financial commitment before embarking on a project. We wish there was a simple answer to this, however design services are not so easily quantifiable, as requirement varies for each and every project.

As part of our quotation process we will consult with you to define your requirements, scope and specifications of your project, and budget and work with you to create a package that fits your needs and budget. We will then present an itemized quotation for consideration and agreement before embarking on any work.

What other services do you provide?

We can help solve visual identity challenges and communicate brand stories and messaging using a mix of visual communications products and services including signs, trade show and event signs and graphics, vehicle and floor graphics, point of purchase signs, labels and decals, interior décor signs, printing, promotional products and wearables. We provide cutting-edge services that extend beyond traditional printing . Whatever your visual communications needs, Underwraps Advertising Solutions can help.

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